DELLI Growth guides

Guides for food and drink makers

Practical guides for UK food and drink makers who want more stockists: finding shops, pricing for trade, pitching buyers and making the most of trade shows. From DELLI Growth, which finds the shops that should stock you.

Finding stockists

How to find stockists for your product: every channel for food and drinkHow to find stockists for your product: independent shops, wholesalers, marketplaces, trade shows and word of mouth, plus a weekly routine for UK makers. How to get your food or drink product stocked in farm shops and delisA practical guide for UK food and drink makers: trade pricing, what buyers ask for, finding the right shops, the first email, samples and follow-ups. How to find a food distributor for your productHow to find a food distributor for your product in the UK: when you're ready, where to look, what they ask for, pricing and protecting direct accounts. How to sell to cafés: a guide for food and drink makersHow to sell to cafés: what they buy, allergen rules, pricing cakes per portion, samples, delivery days and an example pitch email to a café owner. How to sell coffee wholesale: terms, pricing, cuppings and pitchingHow to sell coffee wholesale: who buys, what cafés ask about, setting wholesale terms and a price list, samples and cuppings, and an example pitch email. How to sell beer to pubs (and cider, spirits and soft drinks)How to sell beer to pubs: tied pubs vs free houses, drinks wholesalers, what landlords look for, samples, pump clips and an example pitch email to adapt.

Pricing

How to price a food product: costing, trade price and RRPHow to price a food product: cost ingredients, packaging, labour, overheads and delivery, then work up to trade price and RRP, with a full worked example. How to make a wholesale price list and trade sheet for food and drinkWhat to put on a wholesale price list and trade sheet for a food or drink brand, how to lay it out, a worked example, and why a link beats a PDF.

Pitching and events

How to write a pitch email to deli, farm shop and café buyersResearch, subject lines, structure and three example pitch emails for deli, farm shop and café buyers, plus follow-ups and the UK PECR rules. Food and drink trade shows in the UK: which to go to and howFood and drink trade shows in the UK for small brands: which to choose, whether to visit or exhibit, how to prepare and how to follow up afterwards.

Marketing

How to market a food product so shops stock it and customers buy itHow to market a food product as a small brand: social proof for buyers, Great Taste awards, in-store tastings, shelf talkers, stockist posts, local press.

Rules and labelling

Food labelling requirements in the UK: a checklist for small brandsFood labelling requirements in the UK as a checklist: what prepacked labels must show, the 14 allergens, QUID, field of vision and minimum text size.

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