AI
Product
How it works Story

The teammate who runs your wholesale.

Orders processed, stockists watched, invoices chased, answers whenever you ask. You keep building the brand.

A maker packing orders in their kitchen
Independent food and drink on a table
Email
You have 5 new orders in your mailbox.
All look good and ready to go
Accept
Stockists
19 customers overdue
£63k in potential sales
Send reminder
FAIRE
xero
Trusted by UK independents
Fatso TeaJoy Thomson & Scott Noughty Butter Bike INDI Supplements Samosa Wallah Chimac Grette Studio Thie

Hours back. Revenue up.

Orders
90%
less order admin

Email, Faire, WhatsApp, EDI. DELLI AI reads orders, checks price, sends on.

Stockists
15%
more revenue

Quiet accounts flagged, the nudge drafted for you.

Reporting
24/7
on your numbers

Ask in plain English, or have it land on schedule.

Inventory
0
stockouts

Stock checked against every order, a heads up before you run out.

You just say yes.

Orders from email, WhatsApp, Faire or EDI are read, priced to each customer’s terms and sent on.

It spots the quiet ones first.

Every account watched. When one goes quiet, the nudge is drafted before you’d have noticed.

Ask a question. Or have it land on schedule.

Ask about your numbers in plain English, or have the report land in chat and in your inbox.

Never run out.

Stock checked against every order, with a heads up before you run out.

Order Hub
Needs Reply (153)
Paste Order Delete Export
CustomerTagsDelivery DateAmountFulfilmentInvoice
YardgateRetail15/09/2026£201.04Back OrderSent
Exchange Roasters CoRetail14/09/2026£522.48Back OrderOverdue
Guzzly Drinks CoRetail15/09/2026£304.22{{ ghFul }}{{ ghInv }}
Greenhill WholefoodsWholesale17/09/2026£675.84--
Dyland KitchenFAIRE15/09/2026£624.96Back OrderSent
WestroseGrocery10/09/2026£8537.76--
Re: order for GuzzlyThread (7)
Andrew Murray-Wallace andrew@guzzly.co 12:04
Can I order the usual?
DELLI AI Analysis
Guzzly Drinks Co is ordering their usual, based on their order from the 4th that's 1× Mornin' Glory Oat and 2× Home Run Cacao. Pricing checked. All looks good ✅
Order items £
ProductPriceQtyTotal
Mornin' Glory Oat 150g Stock 20 £42.35 1 £42.35
Home Run Cacao 150g Stock 70 £42.35 2 £84.70
Accept & invoice
✅ Create draft invoice
✅ Push order to warehouse
✅ Send reply
Accept & invoice
Customers
DeleteReassign BandRecompute churnCustomer ProductsAdd
NameOrdering statusSales (6 mo)Last orderLast contact
Albert's DeliNew£210.0052 days-
Always Hungry Grocery & GoodsActive£0.00113 days-
Amanda Hanley by Design LtdOverdue£0.00224 days-
AmelieActive£232.0921 days16 days
Archer & VineNew£232.0921 days16 days
Where The Pancakes AreSeverely overdue£1,958.2936 days-
Assistant
86 customers need attention, £18.9k of lifetime GMV sitting quiet.
Longest quiet: Where The Pancakes Are, 36 days
Draft a follow-up for Where The Pancakes Are with their old order
Assistant
Subject: Missing your regular order?
Hi, shall I put together the same as 23 Jul? (5 cases, £252.63)
15 customers reminded
Routines
Schedule a routine
Your routines 3 active · 3 total
✨ Abby & Wells standing order Every Friday · Chat Run now
💤 Customers needing attention Every Thursday at 9am · Email Run now
🔔 New order ping on WhatsApp When an order arrives · WhatsApp Run now
Suggested for you
🌤 Weekly sales report Every Monday · Chat
📊 Monthly business analysis Every month · Email
Set up a routine called “Weekly sales report”. Run it every Monday and leave the result in this chat.
Assistant
Trial run, week of 1 Sep:
• 54 orders, £9,240.20, down 10% on the week before
• Explained by one customer not ordering: Arch Deli (£1,020)
Sales by channel
Direct£4,120
Faire£2,880
Shopify£1,540
WhatsApp£700
Shall we chase them?
Report saved Every Monday at 9am you’ll get last week’s sales in chat and in your mailbox.
Inventory
All warehousesMain3PL
ProductMain3PLLowest cover
Czech Lager · 12-pack{{ iMain }}{{ i3pl }} {{ iCover }}
German Weiss · 12-pack4,1002,2007 wks
Pale Ale · 12-pack8,2003,90011 wks
Mixed case2,9004104.2 wks
DELLI AI Forecast
Czech Lager runs out at the 3PL in 3.1 weeks. Your main warehouse has 1,200 spare: move them now, and place the next production order by 10 Nov.
Transfer stock
✅Move 1,200 Main → 3PL
✅Book the courier
✅Draft production PO
Approve transfer
Transfer approvedSent to both warehouses. 3PL cover back to 6 weeks.

Brands on DELLI AI.

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Live in 5 minutes. Nothing to migrate.

01
Connect your email

Gmail or Outlook. Orders start coming through straight away.

02
Ask DELLI AI to do the rest

Tell it to connect Xero, Shopify, Faire and the rest. It sets them up with you.

03
Start processing orders

Nothing sends without your yes. Approve here, in WhatsApp or in your dashboard. Give it more rope as it earns it.

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Order · Arch & CoFrom Gmail
4 cases · Chilli Crisp Oil£115.20
2 cases · Black Bean Sauce£57.60
Trade price list · 30 days£172.80
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and every other tool you already run

Text DELLI like you'd text your team.

DELLI AI also lives in WhatsApp. Get notified for what matters, ask questions, and approve orders. No new app to learn. Whenever you might need it.

Order created
Invoice raised
Warehouse notified
21:06
80
D
DELLI
Today
•
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typing…

For every consumer brand.

If you sell to shops wholesale, DELLI AI fits your category.

Food and drink
Delis, farm shops, cafés and grocers
Beauty and personal care
Pharmacies, salons and concept stores
Health and supplements
Pharmacies, gyms and health food stores
Household
Homeware shops and independent grocers
Pet
Pet shops, groomers and vets
A maker holding their jars
A DELLI maker at work
A maker packing orders in their kitchen
A table of independent food
A maker in their kitchen

The community is the story.

From marketplace to operating system.

DELLI started as the marketplace where the UK's most exciting small-batch makers sell: hot sauce from railway arches, chocolate from home kitchens. Working that closely with hundreds of makers, we kept watching the same thing: brilliant people losing their evenings to admin. So we built the teammate we wished every maker had. Same DELLI, now running the boring stuff too.

As seen in

Questions, answered.

Is there a free trial?+

Yes. 30 days free, no card required. Sign up, connect your email and start processing orders straight away.

How long does setup take?+

About 5 minutes, and you do it yourself. Connect Gmail or Outlook first, then ask DELLI AI to connect the rest of your tools and finish your setup.

Does it work for my category?+

If you sell consumer goods wholesale, yes: food and drink, beauty and personal care, health and supplements, household, pet, gifts and more.

Does it work with orders from anywhere?+

Yes. WhatsApp, Gmail, Outlook, Faire, Ankorstore, web portals, phone. Every channel lands in one place, with or without the marketplace.

Will it fit the tools I already use?+

That’s the point. Xero, QuickBooks, Sage, Mintsoft, Unleashed, ShipHero, Shopify and more, over OAuth or secure API. Nothing to migrate, nothing ripped out.

Will my customers know I’m using DELLI AI?+

No. Every email, invoice and chaser goes out in your name and your tone. They just notice you got more organised.

How is my data handled?+

Encrypted in transit and at rest, never sold, never used to train shared models. Your data stays yours.

Get back to building your brand.

Free for 30 days. No card required. Processing orders in 5 minutes.

AI

AI wholesale management for consumer goods brands. Made in London.

© 2026 DELLI. Built with brands, for brands.